BetterChoice provides a data-driven platform that enables fashion businesses to communicate verified sustainability claims through automated compliance with existing certifications and standards. The tool addresses the challenge of misleading green claims by translating complex sustainability data into clear, actionable insights for consumers, promoting informed purchasing decisions.
Funding
$125K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry faces challenges in communicating verified sustainability claims to consumers, leading to widespread misleading green claims. Consumers lack clear, actionable insights into the sustainability of fashion products, hindering informed purchasing decisions.
Solution
BetterChoice offers a SaaS platform that enables fashion businesses to communicate verified sustainability claims to consumers through automated compliance with existing certifications and standards. BetterChoice VERIFY translates complex sustainability data into understandable information, empowering consumers to make informed and sustainable choices. BetterChoice NAVIGATOR provides fashion brands, retailers, and e-tailers with a comprehensive overview of sustainability metrics at the product, brand, and collection levels, including an integrated scoring system to set targets, report progress, and communicate achievements. The platform bridges the gap between intention and action by providing tools and information for both businesses and consumers to promote better choices.
Target Audience
The primary customers are fashion brands, retailers, and e-tailers seeking to communicate verified sustainability claims and improve their sustainability performance, as well as consumers looking for clear and reliable information to make sustainable purchasing decisions.
Features
- **BetterChoice VERIFY:** Automatically generates credible, compliant claims based on existing certifications, labels, and standards.
- Translates complex sustainability data into consumer-friendly insights.
- **BetterChoice NAVIGATOR:** Monitors and enhances sustainability performance at the product, brand, and collection levels.
- Integrated scoring system for setting targets and reporting progress.
- Provides a comprehensive overview of sustainability metrics.
- Facilitates internal and external communication of sustainability achievements.