BRIA is a fully virtual mental health and hormone care platform for women in Canada, offering integrated therapy and medical services across fertility, pregnancy, postpartum, and perimenopause stages. Users receive a personalized care plan after a brief assessment and can access individual, couples, group, sex, sleep, and fertility counseling, as well as hormonal assessments and MD‑prescribed medication, all coordinated through a single online portal.
Funding
Funding not disclosed
Founders
Product
Problem
Women experience significant mental health challenges during reproductive and mid‑life transitions—such as trying to conceive, pregnancy, postpartum, and perimenopause—yet access to specialized, integrated care is limited, often requiring multiple in‑person appointments, long wait times, and fragmented services.
Solution
BRIA delivers a fully virtual, women‑focused mental health and hormone care platform for the Canadian market. Users begin with a brief MINI mental health assessment conducted by a Care Coordinator, who creates a personalized care plan. The platform offers evidence‑based individual, couples, and group therapy, as well as specialized services such as fertility counseling, postpartum support, sleep therapy, sex therapy, and hormonal (MEDI) assessments. All services are provided by clinicians experienced in women’s reproductive health and are coordinated through a single online portal, eliminating wait lists and the need for multiple providers. Progress is tracked via self‑guided symptom monitoring, and additional medical (MD) consultations are available when required. This integrated, telehealth model ensures timely, comprehensive support across all major women’s life stages.
Target Audience
Primary customers are women in Canada navigating fertility, pregnancy, postpartum, or perimenopausal transitions who seek coordinated mental health and hormonal care, as well as their partners who may benefit from couples or supporting‑partner therapy.
Features
- Virtual care model with video sessions, eliminating geographic and scheduling barriers
- Initial 30‑minute MINI assessment to generate a customized care plan
- Wide range of therapy options: individual, couples, group, sex, sleep, and fertility‑specific counseling
- Hormonal (MEDI) assessment for perimenopause/menopause with evidence‑based treatment recommendations
- Integrated MD psychiatric services and medication management when needed
- Continuous symptom tracking through a self‑guided digital program
- Secure, encrypted data handling and compliance with Canadian health privacy standards