BetterBrain is a brain health platform that combines advanced biomarker testing, cognitive assessments, and personalized coaching to improve cognitive performance and reduce dementia risk. The company offers a comprehensive Blueprint assessment with 50+ blood tests and a 12-week coaching program, often covered by insurance. Its AI-powered app, BeBe, provides 24/7 support alongside human brain health coaches.
Funding
Funding not disclosed
Founders
Product
Problem
Nearly 1 in 2 dementia cases are potentially preventable by addressing modifiable risk factors, yet the medical system lags 10+ years behind cutting-edge science, and specialized prevention clinics have waitlists reaching 5+ years. Most people lack access to personalized, evidence-based interventions that can immediately improve cognitive function and reduce long-term decline.
Solution
BetterBrain provides a science-backed system for brain health that combines advanced biomarker testing, cognitive assessments, and one-on-one coaching from dedicated Brain Health Coaches. The platform starts with either a Blueprint comprehensive assessment—including 50+ biomarker blood tests and a cognitive evaluation—or an ongoing 12-week Coaching Program, both supported by the BetterBrain app. The app includes BeBe, an AI brain health coach, a resource library, and BetterBrain Picks, a curated supplement marketplace. Personalized action plans are ranked by impact and matched to each individual's biology and budget, with human coaches plus 24/7 AI support to keep members on track.
Target Audience
Primary customers are adults concerned about cognitive decline or dementia risk, as well as those seeking to enhance memory, focus, and processing speed, who have access to employer-sponsored insurance or are willing to pay out-of-pocket.
Features
- Blueprint assessment with 50+ biomarker blood tests, cognitive assessment, and up to 90-minute session with a brain health expert
- Optional pTau-217 blood test add-on for deeper insights into Alzheimer's disease pathology
- 12-week Coaching Program with up to weekly 1-on-1 sessions with a dedicated Brain Health Coach
- BeBe, an AI brain health coach available 24/7 through the BetterBrain app
- BetterBrain Picks, a curated supplement marketplace with vetted products
- Personalized action plans ranked by impact and matched to individual biology and budget
- Evidence-based approach grounded in findings from the 2024 Lancet Commission and hundreds of peer-reviewed studies