BettaFish develops 100% plant-based fish alternatives utilizing seaweed and plant proteins like fava beans and peas. Their products, such as SAL-NOM and TU-NAH, authentically replicate the taste and texture of seafood while being rich in protein and free from soy and wheat. The company aims to increase seaweed consumption to promote more sustainable food production.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional seafood consumption contributes to overfishing and environmental degradation, while consumers increasingly seek plant-based alternatives that replicate the taste and texture of fish. Existing plant-based options often fail to deliver an authentic seafood experience, limiting consumer adoption.
Solution
BettaFish develops plant-based seafood alternatives utilizing a proprietary formulation of European seaweed and plant proteins derived from fava beans and peas. These ingredients are processed to authentically replicate the taste, texture, and nutritional profile of traditional fish products. The company offers products like SAL-NOM, a plant-based alternative to smoked salmon, and TU-NAH, a plant-based alternative to canned tuna, providing consumers with sustainable and delicious options. By focusing on seaweed as a primary ingredient, BettaFish aims to promote its consumption and support a more environmentally responsible food system.
Target Audience
The primary target audience includes consumers seeking plant-based food options, environmentally conscious individuals, and those looking for seafood alternatives that closely mimic the taste and texture of traditional fish.
Features
- Formulated with European seaweed and plant proteins (fava beans, peas) to achieve authentic seafood taste and texture.
- Offers direct replacements for popular seafood items, including SAL-NOM (smoked salmon alternative) and TU-NAH (canned tuna alternative).
- Products are 100% plant-based, soy-free, and wheat-free.
- Rich source of protein and Omega-3 fatty acids.
- Available in convenient formats such as cans and jars for versatile culinary use.