Shyft is a personalized wellness platform that utilizes interactive video classes for yoga and functional training, combined with tailored nutrition plans to promote healthier lifestyles. The platform addresses the need for effective lifestyle changes by providing 24/7 support from health coaches and fostering a community for motivation and accountability.
Funding
$10.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

BBFounders
Product
Problem
Many individuals struggle to maintain healthy lifestyles due to a lack of personalized guidance and convenient access to fitness and nutrition resources. Traditional approaches often lack ongoing support and community engagement, leading to inconsistent results and decreased motivation.
Solution
Shyft provides a personalized wellness platform that combines interactive video classes for yoga and functional training with tailored nutrition plans, all accessible through a user-friendly app. The platform connects users with certified health coaches who offer 24/7 support, track progress, and recommend program modifications. Shyft fosters a supportive community where members can connect, share experiences, and motivate each other, promoting accountability and long-term adherence to healthier habits. The platform addresses a range of health goals and conditions, including weight management, diabetes, hypertension, thyroid issues, and prenatal/postnatal care, through specialized programs designed to manage symptoms and improve overall well-being.
Target Audience
Shyft primarily targets individuals seeking personalized and accessible wellness solutions, particularly those looking to manage specific health conditions or improve their overall fitness and nutrition.
Features
- Interactive, live online yoga and functional training classes led by certified instructors
- Personalized nutrition plans tailored to individual dietary preferences and health goals
- 24/7 access to health coaches for support, progress tracking, and program adjustments
- Community platform for peer support, motivation, and shared experiences
- Mobile app for easy access to classes, nutrition plans, progress tracking, and community features
- Specialized programs targeting specific health conditions such as diabetes, hypertension, and PCOS
- Flexible class scheduling with multiple daily time slots
- Integration of breathwork and mindfulness sessions for stress relief