Optcl is an AI‑driven marketing platform that automates the entire campaign workflow for real‑estate agencies, retailers, hospitality venues, and other SMEs. It generates on‑brand images, copy, and videos from a brief, syncs inventory with e‑commerce systems, and publishes content across social, search, and programmatic DOOH channels with a single click, while providing performance insights and recommendations.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate agencies, retailers, hospitality venues, and other SMEs often waste time and money coordinating marketing across multiple digital platforms and physical screens, manually creating assets, syncing inventory, and managing disparate tools.
Solution
Optcl offers a unified AI‑driven marketing platform that streamlines the entire campaign lifecycle—from brand analysis and asset generation to multi‑channel distribution and performance intelligence. Users input a brief (e.g., property details or product inventory) and the system automatically creates on‑brand images, copy, and videos, then publishes them across social networks, search ads, programmatic DOOH screens, and e‑commerce channels with a single click. Real‑time inventory sync with Shopify or WooCommerce ensures ads reflect stock levels, while the Brand DNA engine preserves consistent visual identity across all touchpoints. An AI‑powered recommendation engine suggests optimal formats, timing, and local DOOH placements to maximize reach and conversion. The platform consolidates reporting in a dashboard, allowing marketers to monitor spend, engagement, and ROI without juggling separate tools.
Target Audience
Primary customers are real‑estate agencies, property managers, retail merchants, hospitality operators, and marketing agencies that need fast, consistent, and cost‑effective omnichannel campaigns.
Features
- AI Creative Studio that generates up to 500 images and 50 videos per month, customized to each brand’s DNA
- One‑click omnichannel publishing to Instagram, Facebook, LinkedIn, Google Ads, Immobilienscout, TikTok, Pinterest, Reddit, YouTube, and programmatic DOOH screens
- Real‑time inventory synchronization with Shopify and WooCommerce to prevent out‑of‑stock advertising
- Programmatic DOOH access with hyper‑local targeting for digital billboards and POS screens at low minimum spend
- Automated campaign scheduling and social media post calendar with up to 1,000 posts per month
- Brand DNA engine that captures visual style, tone, and positioning once and applies it to every campaign
- Performance intelligence that recommends the best channel, format, and timing based on real‑time data
- API and bulk integration options for agencies managing multiple brands