Iris is a social investing platform where users can share their real-time trading activity and portfolio data with friends and other investors. This allows users to learn from each other's investment strategies and discover new opportunities through social interaction.
Funding
$6.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Individual investors often lack access to real-time insights into the trading strategies and portfolio performance of other investors. This information asymmetry can make it difficult for novice investors to learn from experienced traders and identify potential investment opportunities. Existing social platforms lack direct integration with brokerage accounts, making it challenging to verify the performance of individuals sharing investment advice.
Solution
Iris is a social investing platform that addresses these challenges by allowing users to connect their existing brokerage accounts and share their real-time trading activity and portfolio data with other users. By providing a social layer on top of existing brokerages, Iris enables users to learn from each other's investment strategies, discover new investment opportunities, and collaborate with a community of investors. The platform facilitates transparency in finance by allowing users to see the actual portfolio performance of other investors.
Target Audience
The primary target audience includes retail investors, both novice and experienced, who are looking to learn from others, share investment ideas, and gain insights into the market. The platform also targets expert investors seeking to build a following and monetize their investment knowledge.
Features
- Integration with existing brokerage accounts, including Robinhood, Fidelity, TD Ameritrade, and WeBull
- Real-time sharing of trading activity, portfolio data, and performance metrics
- Social features such as group chats, direct messaging, and the ability to follow other investors
- Real-time notifications when followed investors make trades
- Discovery tools for identifying trending tickers and popular stocks
- Portfolio monetization options for verified expert investors
- Data encryption using TLS protocols and GCP data security and storage tools