PIVOT builds custom Shopify Plus storefronts for complex brands, handling third‑party integrations, content templates, and ongoing feature development. Their work includes advanced product configurators, search (Klevu), reviews (Yotpo), and analytics (Elevar) for clients such as Timbuk2, UrbanStems, X‑Chair, and Celluma.
Funding
Funding not disclosed
Founders
Product
Problem
Brands using Shopify Plus often face limitations with out‑of‑the‑box functionality, requiring extensive custom development to integrate third‑party services, create complex product configurators, and manage bespoke content structures. Without specialized expertise, these integrations can be time‑consuming, error‑prone, and difficult to maintain.
Solution
PIVOT provides end‑to‑end development of custom Shopify Plus storefronts tailored to the unique needs of complex brands. The team handles third‑party integrations such as search (Klevu), reviews (Yotpo), analytics (Elevar), and payment solutions (Affirm BNPL), as well as building advanced product configurators and content templates. PIVOT also offers ongoing feature development and support on a retainer or project basis, ensuring storefronts remain stable and up‑to‑date. In addition, the company maintains the FieldsRaven app, which extends Shopify’s Metafields API to the storefront via an app proxy, allowing merchants to collect and personalize data not natively supported by Shopify. This combination of custom build expertise and a proprietary app enables brands to deliver differentiated e‑commerce experiences without the overhead of traditional agency layers.
Target Audience
Primary customers are mid‑to‑large e‑commerce brands operating on Shopify Plus that require custom storefront functionality, as well as agencies seeking specialized development and long‑term support for their Shopify clients.
Features
- Full custom Shopify Plus theme development using Liquid, with support for complex content models and structured data
- Integration of third‑party services (Klevu search, Yotpo reviews, Elevar analytics, Salesforce, etc.) through robust API connections
- Advanced product configurators and BNPL (Affirm) implementations for configurable or high‑ticket items
- Ongoing maintenance and feature work delivered via retainer or project contracts to address edge cases and time‑critical updates
- FieldsRaven Shopify app (Ruby on Rails) that exposes Metafields to the storefront via an app proxy for dynamic data collection and personalization
- End‑to‑end app lifecycle management, including App Store review, deployment, and merchant support