Bequests provides online tools and resources that help nonprofits build and manage planned giving programs, enabling donors to create wills and leave charitable legacies. The platform offers free will-drafting software, educational content, and customizable marketing materials designed to foster donor relationships. Through its LegacyPlanner™ tool and extensive library of resources, Bequests supports over 5,000 nonprofit organizations in their fundraising efforts.
Funding
Funding not disclosed
Founders
Product
Problem
Many nonprofits struggle to establish and grow planned giving programs, which require specialized knowledge, marketing materials, and tools to cultivate donor relationships. Fundraisers often lack the time and resources to create effective legacy giving campaigns, while potential donors may not understand how to include charitable bequests in their estate plans.
Solution
Bequests provides a comprehensive suite of online tools and resources that help nonprofits launch and scale their planned giving initiatives. The platform includes LegacyPlanner™, a free will-drafting application that donors can use to create estate plans and designate charitable gifts, along with a library of customizable marketing materials, educational presentations, and research-backed fundraising strategies. Nonprofits can download and personalize content such as brochures, letters, and social media campaigns, while accessing expert guidance on donor cultivation and bequest communications.
Target Audience
The primary customers are nonprofit organizations, fundraising professionals, and planned giving officers who need tools and resources to build effective legacy giving programs and cultivate donor relationships.
Features
- LegacyPlanner™ online will-drafting tool that allows donors to create free estate plans and include charitable bequests
- Customizable marketing content including brochures, letters, social media posts, and other fundraising materials that can be personalized with organizational branding
- Educational presentations and training resources covering topics such as storytelling in fundraising, behavioral science in communications, and strategies for asking for estate gifts
- Comprehensive resource library with bequest statistics, estate planning glossary, sample bequest language, and frequently asked questions
- Donor cultivation cycle resources that guide nonprofits through the process of identifying, engaging, and stewarding potential legacy gift donors
- Free downloadable content designed to save fundraisers up to 80% of their content creation time