Be Our Best
Be Our Best is a human data intelligence platform that enables wellbeing and healthcare operators to integrate wearable data into their own processes, turning it into actions that help people build healthier habits. The platform collects data from consumer devices, normalizes it into stable indicators, and activates it within existing workflows, with a network model where rewards from authoritative sources motivate everyday behavior change. It operates outside the diagnostic perimeter by design, focusing on habit reinforcement rather than prediction or clinical alerts.
- Artificial Intelligence
- Data & Analytics
- Digital Health
- Healthcare Technology
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Product
Problem
In Italy, life expectancy is 84.1 years, but healthy life expectancy stops at 58.1, leaving 26 years of poor health—a gap far wider than the world average of 9.6 years. Although nearly one in three Europeans wears a sensor, the data remains siloed on personal devices, and no one turns that signal into action within real care or wellness processes.
Solution
Be Our Best builds the missing layer that collects data from consumer wearables, normalizes it into stable indicators, and turns it into actions inside the processes of wellbeing and healthcare operators. The platform enables pharmacies, gyms, insurers, and healthcare providers to bring wearable data into their own workflows, activating people through rewards rather than lectures. The network model connects those who engage, those who guarantee, and those who reward, with each habit improvement unlocking a benefit from a source the person already trusts. Data is never sold; it is activated only with explicit consent for a single initiative, and the system deliberately avoids prediction, diagnosis, or alarms, keeping it outside the diagnostic perimeter by construction.
Target Audience
Primary customers are wellbeing and healthcare operators—including pharmacies, gyms, insurers, and healthcare providers—who have the process, channel, and interest to serve people but lack the data layer to turn wearable signals into actions.
Features
- Collects data from consumer wearable devices and normalizes it into stable, actionable health indicators
- Integrates wearable data directly into the existing processes of pharmacies, gyms, insurers, and healthcare providers
- Reward-based activation model that motivates everyday habit changes in exercise, sleep, and nutrition
- Consent-based data activation where rewarders never receive physiological parameters, only explicit user consent for specific initiatives
- Designed to operate outside the diagnostic perimeter, focusing on habit tracking and reinforcement rather than prediction or clinical alerts