Benfido provides an AI-powered SaaS platform that enables banks and issuers to offer merchant-funded daily cashback and carbon insights to their customers. This ecosystem transforms existing debit and credit cards into lifestyle cards, activating customers and unlocking new revenue streams for financial institutions.
Funding
Funding not disclosed
Founders
Product
Problem
Financial institutions face challenges in retaining customers and increasing revenue from existing debit and credit cards due to a lack of customer engagement and limited value-added services. Traditional banking experiences often fail to provide personalized offers and insights that cater to individual customer needs and preferences.
Solution
Benfido offers an AI-powered platform that enables banks and financial institutions to transform standard payment cards into lifestyle-oriented tools by integrating payment-linked experiences. The platform leverages payment data analytics to provide personalized cashback rewards, payment-linked offers, and contract optimization opportunities. By analyzing customer spending habits and preferences, Benfido delivers targeted offers from online, regional, and national merchants, increasing customer engagement and driving additional revenue streams for financial institutions through cross-selling and upselling opportunities. The platform's modular design and API-first approach allows for seamless integration into existing banking infrastructure, offering a plug-and-play solution for enhancing customer loyalty and product utilization.
Target Audience
Benfido primarily targets national and regional banks, as well as fintech companies, seeking to enhance customer engagement, increase card usage, and generate new revenue streams through personalized, payment-linked experiences.
Features
- AI-driven payment data analysis to identify customer preferences and purchasing patterns
- Card-linked online cashback program connecting customers with European retailers
- Payment-linked offers engine delivering personalized deals and discounts
- Contract optimization tools identifying cross-selling opportunities in bancassurance
- Customer-centric cockpit providing a consolidated view of spending habits and cashback rewards
- API framework for seamless integration into existing banking portals and mobile apps
- White-label app options for a fully branded customer experience
- Secure and compliant platform adhering to PCI, BAIT, and DSGVO standards