Belong is a mobile platform that turns fan engagement with music artists into a points‑based ecosystem called FanScore. Users earn points by watching videos, completing challenges, quizzes, and providing feedback, then spend those points via a virtual Belong Card on exclusive merchandise, tickets, limited‑edition drops, raffles, and unique experiences, while artists can directly reward and communicate with their most loyal supporters.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Music fans often lack meaningful ways to monetize their engagement with artists, receiving little recognition or tangible benefits for activities like streaming, sharing content, or attending events. This limits fan loyalty and makes it difficult for artists to directly reward and retain their most dedicated supporters.
Solution
Belong offers a mobile platform that turns fan interactions into a points-based ecosystem called FanScore. Users earn points by watching artist videos, completing challenges, taking quizzes, and providing feedback, which are tracked on a personalized Belong Passport. Earned points can be spent through a virtual Belong Card to unlock exclusive merchandise, concert tickets, limited‑edition drops, raffles, and unique experiences unavailable to the general public. The app consolidates connection, earning, and spending in one place, giving fans a clear path to increase their status and access while providing artists with a direct channel to reward and engage their true supporters.
Target Audience
Primary users are music fans who actively follow and support their favorite artists, and artists/labels seeking a platform to engage and reward their most loyal audience.
Features
- Integrated fan profile (Belong Passport) that records activity and displays evolving FanScore status
- Points accrual through multimedia consumption, quizzes, challenges, and feedback loops
- Belong Card that converts points into redeemable rewards such as merch, tickets, and exclusive drops
- In‑app marketplace for real‑world rewards and once‑in‑a‑lifetime experiences
- Direct artist‑to‑fan communication channel for exclusive offers and updates