Bello provides a home hydration system that combines plant‑based filtration with smart, personalized flavor capsules to deliver pure, great‑tasting water while eliminating plastic waste.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers face ongoing costs and environmental impact from single‑use plastic water bottles and conventional home filters that provide limited contaminant removal and no flavor options.
Solution
Bello offers a countertop hydration system that combines plant‑based, NSF/ANSI‑certified filtration with smart, interchangeable flavor capsules. Users fill a 2‑liter tank with tap water, insert a long‑lasting filter that removes chlorine and microplastics, and add a capsule that the device detects to dispense water with a personalized intensity of natural flavor. The system tracks filter life and capsule usage, and a six‑month auto‑renewal subscription ensures continuous clean water and fresh flavors without manual reordering. By integrating filtration, flavoring, and waste‑reduction in a single appliance, Bello simplifies healthy hydration at home while eliminating plastic bottle waste.
Target Audience
Primary customers are environmentally conscious households and health‑focused individuals who want convenient, flavored water at home without relying on bottled products.
Features
- Plant‑based filter media certified to NSF/ANSI standards, targeting chlorine, microplastics, and other common tap contaminants
- 2 L built‑in water tank for bottle‑free dispensing
- Smart capsule detection that adjusts flavor intensity and pour volume via a single button press
- Subscription service that auto‑renews filters every six months and delivers flavor capsules on demand
- Zero‑additive formulation: flavors are derived from natural ingredients with no artificial sweeteners
- Integrated usage tracking and alerts via the device’s interface to signal filter replacement or capsule depletion