BehaviorSMART provides a Behavioral Decision Intelligence platform that translates behavioral research into actionable changes for hotels, airports, destinations, and other customer‑facing organizations. By adding a measurable “behavioral layer” to existing data, the solution helps businesses improve revenue, guest satisfaction, operational efficiency, and sustainability while ensuring choices are designed transparently and ethically. Clients can pinpoint the few decision‑moment adjustments that drive the greatest performance gains.
Funding
Funding not disclosed
Founders
Product
Problem
Customer‑facing organizations such as hotels, airports, and tourism destinations often collect extensive operational data but lack insight into the psychological drivers behind guest decisions, leading to missed opportunities to boost revenue, satisfaction, efficiency, and sustainability.
Solution
BehaviorSMART adds a measurable behavioral decision layer between existing data systems and business outcomes. By applying validated behavioral research, the platform pinpoints a small set of high‑impact interventions that can be implemented directly in guest touchpoints. These interventions are designed to guide choices transparently, without manipulation, respecting guests’ time and energy. The platform quantifies the effect of each change on key metrics, allowing organizations to prioritize actions that deliver the greatest return across revenue, satisfaction, operational efficiency, and sustainability goals.
Target Audience
Primary customers are hotels, airport operators, destination marketing organizations, and other enterprises that manage direct guest interactions and seek data‑driven ways to improve performance.
Features
- Integration layer that ingests data from existing property management, reservation, and operational systems
- Behavioral analytics engine that maps decision moments to outcome drivers using evidence‑based research
- Actionable recommendation dashboard highlighting a limited set of high‑impact changes
- Transparent intervention design tools that ensure ethical influence without manipulation
- Real‑time impact measurement linking implemented changes to revenue, satisfaction, efficiency, and sustainability metrics