Beeswax provides a Bidder-as-a-Service (BaaS) platform that automates media buying in the programmatic advertising ecosystem, enabling advertisers to customize their bidding strategies through extensible APIs. This solution addresses the complexity of managing multiple ad transactions by offering a scalable and flexible approach to programmatic bidding across premium video and omnichannel markets.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FGRVFounders
Product
Problem
Advertisers face challenges in customizing bidding strategies and managing ad transactions across diverse programmatic advertising channels. The complexity of the programmatic ecosystem often requires a scalable and flexible solution for efficient media buying.
Solution
Beeswax, a FreeWheel company, offers a Bidder-as-a-Service (BaaS) platform that empowers advertisers to automate media buying within the programmatic advertising ecosystem. The platform provides agility, custom optimizations, and extensible APIs, enabling advertisers and buyers to transact effectively across premium video and omnichannel markets. By offering a customizable approach to programmatic bidding, Beeswax allows clients to tailor their strategies to meet specific campaign goals and optimize ad spend.
Target Audience
The primary customers are advertisers and media buyers seeking to automate and customize their programmatic advertising strategies across various channels.
Features
- Bidder-as-a-Service (BaaS) platform for customized bidding strategies
- Extensible APIs for tailored integrations and optimizations
- Support for automated media buying across premium video and omnichannel advertising markets
- Buy-side bidder solutions to facilitate transactions within the programmatic ecosystem