Bedrock Platform provides a customizable programmatic trading infrastructure that enables advertisers and agencies to optimize campaign performance using their own data, rather than relying on shared data typical of traditional demand-side platforms. This solution addresses interoperability challenges in the digital media supply chain by offering flexible integrations and dedicated infrastructure for enhanced reliability and scalability.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers and agencies face interoperability challenges in the digital media supply chain, struggling to optimize campaign performance using their own proprietary data within traditional demand-side platforms (DSPs) that rely on shared data. This lack of control over data and infrastructure limits flexibility and scalability.
Solution
Bedrock Platform offers a customizable programmatic trading infrastructure that empowers advertisers and agencies to leverage their own data for campaign optimization. The white-label platform provides flexible integrations and dedicated infrastructure, ensuring enhanced reliability, scalability, and control over the digital media supply chain. By molding the platform to specific needs, Bedrock enables businesses to optimize campaign performance based on relevant data, rather than relying on shared data common in traditional DSPs.
Target Audience
The primary customers are advertisers, agencies, and ad networks seeking a flexible and scalable programmatic trading platform to optimize campaign performance using their own data.
Features
- Demand-Side Platform: Functionality comparable to a traditional DSP, but with supply configuration and data intelligence tailored to specific business needs.
- Supply-Side Smarts: Bespoke supply configuration and curation capabilities through an exchange component.
- Dedicated Infrastructure: Deployment and management of infrastructure, ensuring data is ring-fenced and protected.
- Extensible APIs: Intuitive UI or API connectivity for custom integrations.
- Speed to Market: Core components allow focus on proprietary data, algorithm tweaking, and bespoke supply.
- Low Engineering Risk: Experienced team anticipates and avoids pitfalls of adopting a white-label approach.
- Dedicated Support: High-touch communication and project management with a dedicated service professional.