This startup provides a cloud-based analytics and visualization platform for consumer packaged goods (CPG) manufacturers. It automates the extraction of actionable insights from retail sales data, helping CPG companies understand consumer product performance and optimize shelf space.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) manufacturers often struggle to efficiently analyze and visualize complex retail sales data from various sources, hindering their ability to gain actionable insights and optimize product performance. Extracting meaningful sales stories and creating compelling presentations for retail buyers can be time-consuming and require specialized analytical skills.
Solution
Bedrock Analytics provides a cloud-based data analytics and AI platform designed to empower CPG manufacturers with better insights, faster. The platform harmonizes syndicated and retail portal data, transforming it into easy-to-understand visualizations, tables, and analyses. By leveraging AI and machine learning models, including ChatGPT, Bedrock automates the creation of sales presentations and category reviews, enabling users to quickly identify opportunities, track performance, and make data-driven decisions. The platform's self-serve analytics solutions break down data silos, making insights accessible to salespeople, analysts, marketers, and executives alike.
Target Audience
The primary target audience includes CPG manufacturers of all sizes, from small independent brands to large multinational corporations, as well as their sales, marketing, and category management teams.
Features
- Data harmonization from Nielsen, Circana/IRI, SPINS, NPD, and retailer POS systems
- AI-powered sales presentation generation
- Customizable dashboards with CPG-specific visualizations (e.g., quad week comparison, sales decomposition, opportunity gaps report)
- Competitive performance analysis and distribution gap identification
- Promotion evaluation and ROI measurement
- Automated executive summaries
- Collaboration tools for internal teams and external category experts
- Natural language processing for alert creation and data querying
- Integration with SPINS data for wellness-focused market trend analysis
- Export to PowerPoint, Excel, and image formats