Becausemarket sells doctor‑recommended bladder protection essentials—ultra‑absorbent underwear, pads, boosters, disposal bags, and natural supplements—that are dermatologist‑tested, latex‑free, and feature odor‑locking technology. By selling directly online with flexible subscription options, the company provides discreet home delivery, high absorbency (up to 6 cups, 37% more than leading brands), and cost savings without retail mark‑ups.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Many adults experience urinary incontinence but face limited access to high‑absorbency, skin‑safe products that are discreet, affordable, and delivered directly to their door. Traditional over‑the‑counter options are often less absorbent, contain irritants, and require trips to physical stores, leading to inconvenience and reduced confidence.
Solution
Becausemarket offers a curated line of doctor‑recommended bladder protection essentials—including ultra‑absorbent underwear, pads, boosters, disposal bags, and natural supplements—designed for both men and women. Products are formulated with dermatologist‑tested, latex‑free, fragrance‑free materials and advanced odor‑lock technology, providing up to 6 cups of liquid absorption—up to 37 % more than leading brands. By selling directly online, Becausemarket eliminates retail mark‑ups, offers flexible subscription plans with automatic, discreet home delivery, and allows customers to adjust shipments, sizes, and product mixes at any time. This model ensures continuous protection, skin health, and cost savings without the need to visit a store.
Target Audience
Primary customers are adults—particularly seniors and active individuals—who experience urinary leakage and seek reliable, discreet, and skin‑friendly incontinence solutions delivered directly to their homes.
Features
- Ultra‑absorbent core with reinforced leak guards, holding up to 6 cups of liquid (≈2 bottles of wine)
- Dermatologist‑tested, urologist‑approved, latex‑ and fragrance‑free fabrics for sensitive skin
- OdorLock technology that locks odors for up to 12 hours
- Carbon‑neutral U.S. manufacturing and post‑consumer recycled packaging
- Disposable, odor‑containing disposal bags for discreet, hygienic removal
- All‑natural supplements (bladder control, UTI prevention, sleep support) made in the USA
- Flexible “Subscribe & Save” program with 10 % off, free shipping over $75, and easy skip/cancel options
- FSA/HSA‑eligible products and a wide size range (S‑XXL) for both genders