Because provides a no-code personalization platform that integrates first-party and zero-party data from various sources to dynamically tailor website content for each visitor. This technology enables high-SKU stores to enhance conversion rates without relying on developer resources, resulting in measurable increases in revenue and customer engagement.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses often struggle to personalize website content for different customer segments due to limited marketing team resources and conflicting developer priorities. Integrating data from disparate sources like email, SMS, loyalty programs, and quiz platforms to tailor the online shopping experience requires significant coding and development effort.
Solution
Because provides a no-code website personalization platform designed for Shopify and Klaviyo users, enabling marketers to create dynamic website experiences without developer involvement. The platform connects to first-party and zero-party data sources, allowing users to define rules and personalize content based on customer segments, behavior, and data points. Using a visual editor, businesses can create tailored experiences with text blocks, badges, banners, and images, ensuring each visitor sees relevant content that drives conversion. The platform also supports A/B testing, allowing marketers to optimize campaigns and understand their impact on key metrics like conversion rate and average order value.
Target Audience
The primary target audience includes e-commerce marketing teams, particularly those using Shopify and Klaviyo, who want to increase conversion rates and personalize the customer experience without relying on developers.
Features
- No-code visual editor for creating personalized website content
- Integrations with Klaviyo, Shopify, and other marketing platforms
- Rules engine for defining personalization logic based on customer data and behavior
- Support for various content types, including text blocks, badges, banners, and images
- A/B testing capabilities for optimizing campaigns and measuring results
- Real-time analytics dashboard to track key metrics like conversion rate and average order value
- "Zapier-style" connectivity to various first-party and zero-party data sources