The startup operates a social commerce marketplace that connects brands with a network of North American social media influencers through a performance-based model. This platform enables influencers to monetize their audience by providing access to marketing data, insights, and product offerings from manufacturers seeking to reach new customers.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently connect with relevant social media influencers to promote their products and drive sales. Influencers, particularly those with smaller but engaged audiences, may lack access to brand partnerships and monetization opportunities. Traditional affiliate marketing can be inefficient, with limited control and insights for both brands and influencers.
Solution
BILI provides a social commerce platform that directly connects brands with a network of North American social media influencers, facilitating creator-driven commerce. The platform enables influencers to monetize their audience by providing access to marketing data, insights, and product offerings from manufacturers seeking to reach new customers. BILI offers tools for brands to identify and partner with relevant influencers, manage commission rates, and track campaign performance. Influencers can curate their own storefronts, select products they love, and earn commissions on sales generated through their unique store links, with BILI handling sales, shipping, and returns.
Target Audience
The primary target audience includes brands and agencies looking to scale influencer marketing efforts and social media influencers seeking to monetize their content and connect with brand partners.
Features
- Influencer marketplace (BILI Base) for brands to collaborate with creators who promote products across their social platforms
- Performance-based marketing service (BILI Boost) that amplifies brand messages through partnerships with creators
- BILI Sports connects brands with amateur and professional athletes for athlete-driven content
- AI-powered content generation to help creators craft engaging posts
- Tools for brands to set commission rates and offer custom discount codes
- Analytics dashboard providing insights into influencer performance and sales data
- Option for influencers to build their own team of influencers and earn a bonus on their earnings
- Platform-agnostic design allowing influencers to share their BILI page across any social media platform