Bebot Digital provides a programmatic advertising platform that unifies digital out-of-home, mobile, in-game, and audio activations. It enables precise audience segmentation and dynamic campaign delivery across a diverse network of screens and digital environments, simplifying media buying with transparent performance metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face challenges in effectively reaching target audiences across diverse digital touchpoints, particularly with the fragmentation of media consumption. Traditional out-of-home advertising lacks dynamic targeting capabilities, while digital channels often struggle to integrate with physical presence for a cohesive campaign.
Solution
Bebot Digital offers an integrated programmatic advertising platform that unifies digital out-of-home (pDOOH), mobile, in-game, and audio activations. Leveraging proprietary technology and extensive geolocation data, the platform enables precise audience segmentation and dynamic campaign delivery across a vast network of screens and digital environments. This approach simplifies media buying by providing transparent performance metrics and facilitating engagement through contextual relevance.
Target Audience
The primary customers are advertising agencies and brands seeking to execute data-driven, cross-channel advertising campaigns with a focus on precise audience targeting and measurable performance.
Features
- Proprietary Demand--Side Platform (DSP) for programmatic media buying, specializing in geolocation data.
- Extensive network of over 46,000 digital out-of-home screens across more than 800 cities in Brazil and 12 countries globally.
- Integrated mobile advertising solutions utilizing real-time geolocation data (GeoFence) and historical behavior data (GeoBehavior).
- In-game advertising capabilities for placement within mobile, PC, and console games, offering dynamic ad serving and high viewability.
- Digital audio advertising solutions for targeted audio content delivery.
- Street Data Analytics (SDA) software providing real-time consumer data, audience segmentation, and OOH campaign performance metrics like Opportunity to See (OTS).
- "Bebot Playlists" feature for dynamic, context-aware screen selection based on hourly audience behavior.
- Partnership program offering benefits such as reduced CPM and exclusive training for agencies and advertisers.