BEAT81 offers a scientifically-backed group fitness platform that utilizes heart rate monitoring to optimize workouts, enabling participants to burn up to 1,000 calories in just 45 minutes. The program enhances metabolic rates and promotes the afterburn effect, helping users achieve their fitness goals more efficiently while improving overall energy and reducing stress.
Funding
$7.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to maintain consistent workout intensity and lack real-time feedback on their exertion levels, hindering their ability to optimize calorie burn and achieve desired fitness results. Traditional group fitness classes often lack personalized guidance, making it difficult for participants to ensure they are working within their target heart rate zones for maximum effectiveness.
Solution
BEAT81 offers a group fitness platform that uses heart rate monitoring to guide participants in optimizing their workouts. During classes, participants aim to maintain exertion above 81% of their maximum heart rate to maximize metabolic rate, fat burning, and strength gains. Workouts are designed to unlock the "afterburn effect," where participants continue to burn calories even after the training session concludes. The platform offers a variety of workout types, including HIIT, strength and cardio, strength training, and cycling, both in physical locations and online.
Target Audience
The primary target audience includes individuals seeking efficient, science-backed group fitness experiences, as well as those looking to optimize their metabolic rate, burn fat, and improve overall fitness levels through heart rate-guided training.
Features
- Heart rate monitoring to ensure workouts are performed above 81% of the user's max heart rate
- Classes are designed to maximize the "afterburn effect" for continued calorie burning post-workout
- Offers a variety of workout types including HIIT, strength and cardio, strength training, and cycling
- Classes are available in indoor, outdoor, and online formats
- Mobile app for booking classes, receiving workout results, and accessing support from coaches