Beam provides a platform that connects consumers with mission-driven brands through gamified impact tracking and personalized nonprofit partnerships. This approach enhances customer retention and acquisition by allowing users to visualize their contributions to social causes, thereby increasing brand loyalty and driving revenue growth.
Funding
$13.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers want to support mission-driven brands and contribute to social causes, but lack an easy way to identify authentic brands and track their impact. Brands struggle to connect with values-driven consumers and differentiate themselves beyond discounts, hindering customer acquisition and retention.
Solution
Beam provides a marketing engine that connects consumers with mission-driven brands through gamified impact tracking and personalized nonprofit partnerships. The platform allows customers to visualize their contributions to social causes with each purchase, increasing brand loyalty and driving revenue growth for participating brands. Beam offers customizable UI and a curated set of vetted nonprofits personalized to each brand's core values. Customers can track their personal and community impact, and share their progress on social media, driving friend referrals and brand awareness.
Target Audience
Beam's primary customers are mission-driven brands across various verticals seeking to acquire and retain customers through shared values, as well as consumers who want to support these brands and track their positive impact.
Features
- Customizable user interface to align with brand identity
- Curated selection of vetted nonprofits that reflect brand values
- Impact tracking that allows customers to visualize the real-world outcomes of their purchases
- Personalized nonprofit selection based on customer location
- Gamified progress updates and milestones to encourage repeat purchases
- Automated email and text messages that prompt friend referrals
- Consumer-facing dashboard to track community impact
- Integrations with top-of-funnel marketing campaigns and influencer programs