Belong provides a platform for individuals to engage in long-term wealth building through diversified stock market investments, including ISA and General Investment Accounts. The service features a Future Wealth Simulator to model investment growth, with an optional Boost loan feature to potentially enhance returns. The platform aims to support users with ongoing content and future embedded financial products to maximize wealth value over time.
Funding
$7.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Young adults often struggle to engage with long-term investment strategies due to limited capital and a perceived lack of accessibility in traditional wealth management platforms. This can lead to missed opportunities for wealth accumulation through compounding and diversified investment portfolios.
Solution
Belong is a wealth technology platform designed to encourage long-term investing among young savers by providing access to diversified financial products, including ISAs and General Investment Accounts. The platform simplifies the investment process, allowing users to start with a minimum investment of £1,000 and benefit from the power of compounding. Belong also offers an optional "Boost" loan feature, enabling users to potentially maximize their returns by leveraging additional capital, while acknowledging the increased risk involved. The platform aims to foster a community of long-term thinkers committed to building sustainable wealth.
Target Audience
Belong targets young adults with excess cash savings who are interested in long-term wealth building through diversified investment strategies.
Features
- Access to Stocks and Shares ISA and General Investment Account options.
- Future Wealth Simulator to model investment scenarios with and without a Boost loan.
- Diversified investment options to mitigate risk.
- Optional "Boost" loan feature to increase investment capital (subject to terms and conditions).
- Monthly management fee of 0.95% of investment value, with 0.1% allocated to servicing partners.
- No fees for top-ups or withdrawals (subject to in-specie transfer fees).