BDEX utilizes identity resolution and data enrichment technologies to help businesses accurately identify and target consumers across various channels. By leveraging first-party data and real-time data signals, BDEX enhances marketing effectiveness, improving return on ad spend (ROAS) by up to 43%.
Funding
Funding not disclosed
LRVFounders
Product
Problem
Businesses struggle to accurately identify and target consumers across various digital channels due to the increasing complexity of the online landscape and the decline of third-party cookies. This makes it difficult to personalize marketing efforts and maximize return on ad spend.
Solution
BDEX offers an identity resolution and data enrichment platform that enables businesses to improve their marketing effectiveness. By leveraging first-party data and real-time data signals, BDEX helps companies create a unified view of their customers, understand their behaviors, and deliver personalized experiences. The platform utilizes an identity graph that matches hashed email addresses, mobile advertising IDs, and IP addresses, analyzing billions of ID signals monthly to authenticate customer identities. BDEX's Omni IQ solution allows businesses to upload their first-party data to find and target customers who match their ideal client profile.
Target Audience
BDEX primarily serves marketing teams within retailers, brands, automotive companies, and agencies seeking to improve their data quality, personalize customer experiences, and increase return on ad spend.
Features
- Identity graph with over 470 million hashed email-MAID-IP matches across the US
- Analysis of over 200 billion ID signals each month
- Omni IQ platform for uploading first-party data and identifying target audiences
- Real-time data enrichment to understand customer behaviors and intents
- Omni Pixel technology for anonymous website visitor identification
- Custom audience creation based on enriched data
- Data-as-a-Service (DaaS) offering with real-time data signals