The startup offers an ecommerce mobile app that enables users to shop directly from shoppable videos, focusing on traditional souks and small bazaars in Saudi Arabia. This platform enhances the online shopping experience by providing a visual and interactive way to discover and purchase unique local products.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional online shopping experiences often lack the immersive and interactive elements found in physical marketplaces, particularly for unique, locally sourced products. Discovering and purchasing items from traditional souks and bazaars online can be challenging due to limited visual information and lack of direct engagement.
Solution
This startup provides a mobile e-commerce application that allows users to shop directly from shoppable videos, focusing on products from traditional souks and small bazaars. The platform enhances the online shopping experience by offering a visually rich and interactive way to explore and purchase unique local goods. By integrating video content, the app aims to replicate the experience of browsing a physical marketplace, enabling users to discover products in a more engaging and informative manner. This approach helps bridge the gap between traditional shopping and modern e-commerce, providing a more authentic and immersive experience for consumers.
Target Audience
The primary target audience includes consumers interested in unique, locally sourced products from traditional souks and bazaars, particularly those seeking an immersive and interactive online shopping experience.
Features
- Shoppable video platform for browsing and purchasing products.
- Focus on products from traditional souks and small bazaars.
- Mobile application for iOS and Android devices.
- Secure payment gateway integration.
- User accounts with order history and saved preferences.
- Search and filtering options for product discovery.