Bazaarvoice provides a cloud‑based platform that gathers authentic user‑generated content—reviews, ratings, photos, videos and Q&A—from shoppers, creators, and influencers, then syndicates it across a network of over 1,750 retailer sites and brand channels. The service includes automated moderation, fraud detection, and analytics that turn the collected content into actionable insights for product improvement, SEO and marketing, helping brands and retailers keep product pages fresh, boost shopper confidence and increase conversion.
Funding
$6.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and retailers struggle to gather, display, and distribute authentic user‑generated content (UGC) such as reviews, photos, and videos at scale, leading to incomplete product pages, lower shopper confidence, and missed revenue opportunities.
Solution
Bazaarvoice operates a cloud‑based platform that collects authentic UGC from shoppers, creators, and influencers, then syndicates this content across a network of 1,750+ retail sites and the brand’s own channels. The platform provides moderation, fraud detection, and an Intelligent Trust Mark to ensure authenticity. Integrated analytics turn the aggregated content into actionable insights for product improvement, SEO, and marketing. Brands and retailers can launch UGC programs quickly, keep product pages fresh, and amplify social proof throughout the shopper journey, driving higher conversion and loyalty.
Target Audience
Primary customers are consumer brands and retailers seeking to enhance product detail pages, improve conversion, and leverage shopper‑generated content across online and in‑store channels.
Features
- Unified collection of reviews, ratings, photos, videos, and Q&A via web, mobile, SMS, and influencer programs
- Automated moderation, anti‑fraud checks, and the Intelligent Trust Mark to guarantee content authenticity
- Syndication engine that distributes UGC to 1,750+ retailer sites and supports API integration for seamless publishing
- Analytics dashboard delivering competitive benchmarking, sentiment analysis, and product improvement insights
- Contextual Commerce tools that surface dynamic content (e.g., bestseller tags, stock alerts) on product detail pages
- Creator marketing suite (Bazaarvoice Vibe) for sourcing, managing, and amplifying influencer content at scale
- Flexible SaaS packages (Essentials, Advanced, Enterprise) with optional professional services and sampling programs