Baton Market is an online M&A marketplace that provides data‑driven valuations, detailed financial disclosures, and owner interview videos for small‑business owners looking to sell.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
6OFounders
Product
Problem
Small business owners often lack reliable valuation data and a streamlined process to connect with qualified buyers, leading to prolonged sales cycles, high brokerage costs, and a low probability of successful transactions.
Solution
Baton Market provides an online M&A marketplace that combines data-driven business valuations, detailed financial disclosures, and owner interview videos with a single-platform NDA for secure information sharing. Experienced M&A brokers guide sellers through every stage—from valuation and marketing to buyer outreach, negotiation, and closing—using a dedicated dashboard and white‑glove support. The platform accelerates deal timelines, achieving sales about 50 % faster than traditional brokers while costing roughly half as much. By offering both a free valuation tier and a paid seller plan with monthly retainers and success‑based fees, Baton aligns incentives with sellers to maximize closure rates, which are reported to be up to ten times higher than industry averages.
Target Audience
Primary customers are small‑business owners seeking to sell their companies and qualified buyers—such as entrepreneurs, private equity firms, and strategic investors—looking for vetted acquisition opportunities.
Features
- Data‑driven business valuation using cash‑flow multiples, DCF analysis, and sales comparables
- Anonymous off‑market listing with detailed financials, owner interview videos, and a unified NDA for buyer access
- Dedicated broker support for strategic buyer outreach, negotiation, and diligence coordination
- Integrated go‑to‑market dashboard tracking buyer interest, LOIs, and transaction milestones
- SBA and bank pre‑qualification services, plus loan facilitation for qualified buyers
- Success‑fee structure (6 % on the first $5 M, 2 % thereafter) aligned with closing outcomes