Baton is a referral platform that connects home services companies in pest control, plumbing, and HVAC, allowing them to monetize non-serviceable leads by referring customers to trusted partners. The platform facilitates secure, peer-vetted referrals, enabling businesses to convert unqualified inquiries into revenue while expanding their service reach across 50 states.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Home service companies often receive leads for services they don't offer, locations they don't serve, or from customers who are moving, resulting in lost revenue opportunities. Converting these non-serviceable leads into revenue streams can be challenging and time-consuming.
Solution
Baton provides a referral platform that enables home service companies (e.g., pest control, plumbing, HVAC) to monetize non-serviceable leads by connecting them with a network of trusted, peer-vetted partners. The platform facilitates the secure exchange of referrals, allowing businesses to generate revenue from otherwise unqualified inquiries. Baton integrates with common CRM and call center software to streamline the referral submission process. The platform also includes features to protect customer relationships and manage partner disputes.
Target Audience
The primary target audience includes home service companies in industries such as pest control, plumbing, HVAC, and lawn care that are looking to monetize non-serviceable leads and expand their service reach.
Features
- Peer-vetted referral network of home service companies
- Integrations with common CRM and call center software for seamless referral submission
- Customizable profile to specify service offerings, service areas, and referral fees
- Tools to manage billing and track referral history
- Pledge to Protect program to ensure customer protection during referrals
- Dispute resolution process for partner disagreements