The startup offers an AI-driven platform that automates negotiation processes for customer engagement by analyzing real-time data to tailor product pricing. This technology helps retailers enhance profit margins and minimize excess inventory by providing personalized pricing that meets customer expectations without relying on discounts.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers often struggle to optimize pricing strategies, leading to lost revenue from prices set too high or reduced margins from excessive discounting to clear inventory. Traditional fixed pricing models fail to adapt to real-time market dynamics and individual customer preferences, resulting in missed opportunities to maximize profit and minimize overstock situations.
Solution
Batna provides an AI-powered SaaS platform that enables personalized, real-time price negotiation between retailers and customers. The system allows shoppers to bid their desired price on products either online or in physical stores by scanning a QR code. Batna's AI algorithms then analyze the customer's bid against factors such as current demand, stock levels, sales velocity, and the presence of other items in the customer's basket to determine an optimal price or suggest a counteroffer, such as adding a low-demand item to the purchase. This dynamic pricing approach helps retailers increase average order values, improve margins, and efficiently manage overstock without resorting to drastic seasonal sales.
Target Audience
The primary target audience includes retailers and e-commerce businesses looking to optimize pricing strategies, increase sales, and improve inventory management through personalized, AI-driven negotiation.
Features
- AI-driven price negotiation that considers customer offers, product demand, stock levels, and items in the shopping cart
- Dynamic pricing adjustments in real-time to maximize revenue and minimize overstock
- QR code integration for in-store price negotiation via customer's smartphone browser
- Customizable UI elements to match brand aesthetics for both online and offline stores
- API for integration with Shopify, WooCommerce, Magento, and other e-commerce platforms
- Real-time data analysis of supply and demand to determine optimal discount levels
- Support for all currencies and responsive design for desktop, tablet, and mobile devices