FORM provides a smart sleeve and mobile app that gives basketball players real-time feedback on their shooting form. By tracking arm angle, release time, and other key metrics, FORM helps players improve their technique and consistency.
Funding
Funding not disclosed
Founders
Product
Problem
Many basketball players struggle with inconsistent shooting form, hindering their accuracy and overall performance. Traditional coaching methods can be expensive and may not provide immediate, tangible feedback on proper technique. Players often find it difficult to identify and correct subtle flaws in their shooting motion during solo practice.
Solution
FORM offers a patented, cube-shaped basketball training tool designed to guide players in developing and maintaining proper shooting form. The device provides visual and tactile cues that promote correct hand placement, elbow-wrist alignment, and follow-through. By practicing with FORM, players build muscle memory for textbook shooting technique, leading to improved accuracy and consistency on the court. The tool offers immediate feedback: a clean, single-axis rotation after release indicates proper form, while a wobbly rotation signals the need for adjustment. FORM is available in sizes and weights that match official basketballs for kids, youth/women, and men, making it suitable for players of all ages and skill levels.
Target Audience
The primary target audience includes basketball players of all ages and skill levels, from beginners to elite athletes, as well as coaches seeking an effective training aid to improve their players' shooting technique.
Features
- Cube-shaped design with flat sides and beveled edges to guide proper hand placement and elbow-wrist alignment
- Immediate visual feedback: single-axis rotation indicates correct form
- Available in three sizes matching official basketball sizes and weights (kids, youth/women's, and men's)
- Durable construction for indoor and outdoor use
- Focuses on four key shooting mechanics: hand placement, arm posture, guide hand, and follow-through
- More affordable than private coaching or elaborate shooting aids