Basis provides an AI‑driven operating system that unifies and automates the entire digital advertising workflow across display, video, audio, connected TV, DOOH, and native channels.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NBFounders
Product
Problem
Advertising teams face fragmented tools, manual campaign workflows, and complex billing across multiple digital channels, leading to inefficiency and delayed media operations.
Solution
Basis offers an AI‑driven operating system that unifies all digital advertising activities on a single platform. It integrates disparate media technologies, automates workflow steps such as activation, optimization, and billing reconciliation, and provides real‑time analytics and collaboration tools. The platform supports programmatic buying across display, video, audio, connected TV, DOOH, and native formats, while applying AI‑based optimization, brand‑safety checks, and cross‑device targeting. By consolidating data and processes, Basis reduces manual effort, accelerates campaign execution, and improves overall media productivity.
Target Audience
Primary users are media teams at agencies, brands, and in‑house marketing departments that manage multi‑channel programmatic advertising campaigns.
Features
- AI‑powered automation engine for campaign planning, optimization, and billing reconciliation
- Top‑ranked Demand‑Side Platform with access to 30+ data providers, private marketplaces, and cross‑device targeting
- Integrated dashboards and business‑intelligence visualizations for real‑time performance monitoring
- Communication portal and Basis Assistant for collaborative notes and workflow coordination
- Centralized document storage and secure API for seamless integration with existing ad tech stacks
- Brand‑safety and fraud‑protection layers with automated monitoring and compliance controls
- All‑channel activation across display, video, audio, connected TV, DOOH, and native inventory