BasisPoint provides a software platform for digital advertising and media management that integrates environmental, social, and governance (ESG) metrics with impact reporting. This solution enables businesses to measure and report the effectiveness of their advertising campaigns while enhancing transparency in their sustainability initiatives.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to effectively measure and report the environmental, social, and governance (ESG) impact of their digital advertising and media campaigns. This lack of transparency hinders their ability to demonstrate the sustainability of their initiatives and optimize growth for long-term success.
Solution
BasisPoint+ provides a software platform designed for digital advertising and media management, integrating ESG metrics with impact reporting. The platform enables businesses to measure the effectiveness of their advertising campaigns while enhancing transparency in their sustainability initiatives. By offering tools for software integration and managed IT environments, BasisPoint+ facilitates the optimization of growth strategies, deal generation, and private placements within capital markets. The platform also supports broader business transformation through strategy, change management, and resilience planning.
Target Audience
The primary target audience includes businesses in capital markets and digital advertising seeking to measure and improve the ESG impact of their campaigns and overall operations.
Features
- Integration of ESG metrics into advertising campaign measurement
- Impact reporting tools for sustainability initiatives
- Software integration capabilities for existing IT infrastructure
- Managed IT environment support
- Deal generation and private placement tools for capital markets
- Strategy and change management features for business transformation
- Resilience planning tools