Base develops vegan beauty and wellness products tailored for Indonesian consumers, utilizing a Smart Skin Test to recommend personalized skincare solutions based on individual skin types. The company addresses the need for effective, safe, and environmentally friendly beauty products by ensuring all offerings are clinically tested, halal-certified, and free from harmful chemicals.
Funding
$6.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EVSCXNFounders
Product
Problem
Many Indonesian consumers struggle to find vegan beauty and wellness products that are both effective and tailored to their specific skin types and environmental conditions. Existing solutions often contain harmful chemicals or lack halal certification, raising concerns about safety and ethical considerations.
Solution
BASE offers a range of vegan beauty and wellness products formulated specifically for Indonesian consumers, addressing the need for safe, effective, and ethical skincare. The company utilizes a Smart Skin Test to analyze individual skin types and recommend personalized skincare routines. All products are clinically tested, halal-certified, and free from harmful chemicals such as SLS, phthalates, parabens, and artificial fragrances. BASE is committed to using plant-based ingredients and ethical production practices to minimize environmental impact.
Target Audience
BASE primarily targets Indonesian consumers seeking vegan, halal-certified, and environmentally conscious beauty and wellness products tailored to their specific skin needs.
Features
- Smart Skin Test: Online diagnostic tool to determine individual skin types and recommend suitable products.
- Vegan and Halal Certified: Products formulated with plant-derived ingredients and certified halal.
- Free from Harmful Chemicals: Products are free of SLS, phthalates, parabens, artificial fragrances, and artificial colorants.
- Dermatologically Tested: Gentle cleansers with dermatologically tested and pH-balanced formulas.
- Brightening Body Scrub: Vegan and organic body scrub with 6x brightening agents.
- Vegan Peptide Solution: Reduces fine lines and signs of premature aging, safe for sensitive skin and pregnant/breastfeeding women.
- Makeup with Skincare Benefits: Vegan makeup products formulated with skincare ingredients.