Base provides a 3D sales and ownership platform that lets builders, brokers, and homebuyers visualize and customize homes in real time, generate instant upgrade quotes, and integrate renovation costs into mortgage financing.
Funding
Funding not disclosed
Founders
Product
Problem
Homebuyers and builders often struggle with visualizing custom upgrades, obtaining instant pricing, and integrating renovation costs into financing, leading to prolonged sales cycles and buyer regret.
Solution
Base offers a unified 3D sales and ownership platform that lets builders and brokers showcase fully customizable homes in an interactive, video‑game‑like environment. Users can swap finishes, add upgrades, and see changes in real time, while the system generates instant quotes for those upgrades. Integrated financing partners allow renovation costs to be rolled into the mortgage, streamlining the purchase process. After closing, the platform provides a digital home record that tracks warranties, service dates, project history, and equity metrics, keeping owners engaged throughout the home’s lifecycle.
Target Audience
Primary customers are residential builders, real‑estate brokers, and homebuyers seeking a seamless, customizable purchasing experience.
Features
- Real‑time 3D visualization of homes with instant finish and layout changes
- Automated pricing engine delivering on‑the‑spot upgrade and renovation quotes
- Mortgage integration that bundles upgrade costs into the home loan
- Digital home record for post‑close warranty, service, and project history tracking
- Equity and market performance dashboard that updates automatically over time
- Integrated marketplace for purchasing furniture, décor, and vetted services that fit the floor plan
- Legacy transfer feature that compiles a comprehensive digital history for future sellers