Basemaker is a 1st-party data creator marketplace that enables advertisers to hyper-segment their ad campaigns by utilizing audience data provided directly by content creators. This platform connects brands with creators, allowing for precise targeting and monetization opportunities while ensuring audience privacy through encrypted data sharing.
Funding
$450K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ADDVFounders
Product
Problem
Advertisers often struggle to precisely target their desired audience, leading to inefficient ad campaigns and wasted resources. Existing audience data solutions may lack granularity or transparency, hindering effective campaign optimization and ROI.
Solution
Basemaker provides a marketplace connecting advertisers directly with content creators to leverage first-party audience data for hyper-targeted ad campaigns. The platform enables advertisers to discover creators based on engagement, category, and other advanced filters, ensuring precise audience alignment. Creators can monetize their audience data securely, while advertisers gain access to granular audience segments for improved campaign performance. Data privacy is maintained through encrypted data sharing, ensuring brands do not directly access individual user information.
Target Audience
The primary target audience includes advertisers seeking precise audience targeting and content creators looking to monetize their audience data.
Features
- Creator discovery using advanced filters such as engagement rate and content category
- Secure, encrypted data sharing to protect audience privacy
- Direct connection between advertisers and content creators
- Monetization tools for creators to leverage their audience data
- Hyper-segmentation capabilities for precise ad targeting