Basemaker

Basemaker is a 1st-party data creator marketplace that enables advertisers to hyper-segment their ad campaigns by utilizing audience data provided directly by content creators. This platform connects brands with creators, allowing for precise targeting and monetization opportunities while ensuring audience privacy through encrypted data sharing.

Traction 10/10

Itajaí, Brazil · HQ

Founded 202214500+ followers

Advertising Technology
Data & Analytics
Software Only

Updated 23 months ago

Funding

Raised to date

$450KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Funding rounds are not available yet.

Founders

1 founder

Matheus Monteiro

Co-Founder / COO

Product

Problem

Advertisers often struggle to precisely target their desired audience, leading to inefficient ad campaigns and wasted resources. Existing audience data solutions may lack granularity or transparency, hindering effective campaign optimization and ROI.

Solution

Basemaker provides a marketplace connecting advertisers directly with content creators to leverage first-party audience data for hyper-targeted ad campaigns. The platform enables advertisers to discover creators based on engagement, category, and other advanced filters, ensuring precise audience alignment. Creators can monetize their audience data securely, while advertisers gain access to granular audience segments for improved campaign performance. Data privacy is maintained through encrypted data sharing, ensuring brands do not directly access individual user information.

Target Audience

The primary target audience includes advertisers seeking precise audience targeting and content creators looking to monetize their audience data.

Features

Creator discovery using advanced filters such as engagement rate and content category
Secure, encrypted data sharing to protect audience privacy
Direct connection between advertisers and content creators
Monetization tools for creators to leverage their audience data
Hyper-segmentation capabilities for precise ad targeting