Baseline is a software platform that enables private lenders to manage loan origination and servicing through features like online application processing, customizable term sheets, and integrated payment systems. By consolidating multiple operational tools into a single interface, Baseline enhances efficiency and accelerates deal flow for lenders, investors, and brokers.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Private lenders often rely on disparate software tools for loan origination and servicing, leading to inefficiencies, data silos, and increased administrative overhead. Managing online applications, generating term sheets, processing payments, and coordinating stakeholders across multiple platforms creates workflow chaos and slows down deal flow.
Solution
Baseline is a unified software platform designed to streamline loan origination and servicing for private lenders. The platform consolidates online application processing, customizable term sheet generation, integrated payment processing, and stakeholder management into a single, easy-to-use interface. By eliminating the need for multiple point solutions, Baseline helps lenders automate workflows, improve communication, and accelerate deal velocity. The system provides white-labeled investor and borrower portals to deliver a professional experience for all stakeholders.
Target Audience
Baseline targets private lenders of all sizes who want to streamline their operations, improve efficiency, and enhance the experience for borrowers, investors, and brokers.
Features
- Customizable online application forms tailored to specific lending needs
- Automated term sheet generation with customizable templates
- Integrated payment processing and record-keeping
- Centralized stakeholder management for investors, brokers, and borrowers
- White-labeled investor and borrower portals
- Document management and e-signature capabilities
- Draw management features