Bary offers a SaaS platform that turns freight carriers' websites into white‑label B2B e‑commerce shops, automating quoting, order capture, invoicing and secure online payment while integrating with existing TMS, CRM and accounting systems. The solution provides shippers with real‑time pricing, instant booking and a self‑service portal for tracking and documents, and includes a specialized marketing agency and sales academy to help carriers generate leads and train their sales teams.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Transport operators and shippers rely on fragmented, manual processes for quoting, booking, invoicing and payment, leading to time‑consuming administration, delayed cash flow, pricing errors and poor customer experience.
Solution
Bary provides a SaaS platform that turns a carrier’s website into a fully integrated B2B online shop for freight services. The solution automates quotation, order capture, contract management, invoicing and secure online payment, while synchronizing with existing TMS, CRM and accounting tools. Real‑time, transparent pricing and service options let shippers book transports instantly, 24/7, without intermediary phone calls. Built‑in analytics track upsell opportunities and revenue‑boosting add‑ons such as insurance or express delivery. A self‑service portal gives customers access to quotes, order status and documents, improving satisfaction and reducing support workload. The platform is complemented by a specialized marketing agency and a sales academy that help carriers attract qualified leads and train their commercial teams.
Target Audience
Primary customers are freight carriers and logistics companies seeking to digitize sales, as well as shippers (loaders) who need a fast, transparent way to find and book reliable transport services.
Features
- White‑label e‑commerce storefront that displays the carrier’s full service catalogue and dynamic pricing
- Automated quote generation, order entry and contract creation directly from the website
- Integrated invoicing and secure online payment processing with automatic reconciliation
- Centralized tariff management with version control and seasonal updates
- Real‑time shipment tracking and client portal for order history, documents and status updates
- API connectors for seamless integration with TMS, CRM, accounting and banking systems
- Marketing services (SEO, paid ads, social media, branding) tailored to transport & logistics firms
- Sales academy offering multichannel prospecting training, coaching and performance analytics