Barrow AI provides a tool that creates schema markup enabling AI systems like ChatGPT, Perplexity, and Google to cite a business’s information directly in search results. The platform also monitors citation performance, giving businesses insight into how often their data is referenced by AI-driven answers. By automating citation markup and tracking, Barrow AI helps companies become visible to AI assistants and improve discoverability.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional SEO focuses on ranking web pages for keyword queries, but AI answer engines like ChatGPT, Perplexity, and Google’s AI-driven search often provide direct answers without linking to a website, leaving many businesses invisible in these results.
Solution
Barrow AI offers an Answer Engine Optimization (AEO) platform that automatically creates and manages the structured data (JSON‑LD schema markup) required for AI models to cite a business in their responses. The system generates the appropriate markup based on a simple input of the business name and description, then continuously monitors search engine results to confirm that citations appear as intended. By providing an AEO score and alerts, Barrow AI helps companies maintain visibility in AI‑driven search answers, ensuring their information is discoverable to users interacting with conversational AI.
Target Audience
Primary customers are small‑to‑medium businesses and digital marketers who rely on online visibility and need their brand information to be referenced by AI‑powered search and conversational platforms.
Features
- Automated generation of JSON‑LD schema markup tailored to AI answer engines
- Real‑time monitoring of AI citations with verification dashboards
- AEO scoring system that tracks citation performance and highlights improvements
- Simple conversational interface for quick business data entry
- Ongoing updates to schema to stay compatible with evolving AI models