Barakah Rewards provides a shared points wallet for customers of Muslim-owned businesses, linking checkout, vendor discovery, and rewards in a single system. Shoppers earn points—where 100 points equal $1—and can redeem them across the network for cash discounts or larger milestones like Umrah travel, while merchants receive QR checkout tools and free onboarding to drive repeat business.
Funding
Funding not disclosed
Founders
Product
Problem
Muslim-owned businesses often lack a unified loyalty system that encourages repeat purchases and makes it easy for customers to discover and support other Muslim vendors, limiting community-driven sales growth.
Solution
Barakah Rewards offers a shared points wallet that links checkout, vendor discovery, and rewards across a network of Muslim-owned businesses. Customers earn points on everyday purchases at any participating merchant, with a transparent conversion rate of 100 points to $1. Points can be redeemed instantly for cash discounts or saved toward larger milestones such as $500 off an Umrah pilgrimage. Merchants receive QR‑based checkout tools and free onboarding, enabling simple loyalty tracking and increased repeat business. The platform also serves as a public vendor registry, helping shoppers find and support Muslim businesses within the network.
Target Audience
Primary customers are shoppers who intentionally support Muslim-owned businesses, and the solution is targeted at Muslim merchants seeking an easy-to‑implement loyalty program.
Features
- Single digital wallet that aggregates points earned from all network partners
- QR code checkout system for quick point accrual and redemption at the point of sale
- Real‑time points and redemption tracking visible to both merchants and customers
- Milestone reward catalog with high‑value incentives (e.g., Umrah travel discounts)
- Free onboarding and setup assistance for new merchants
- Featured placement in the growing vendor registry to boost visibility