Provides SDKs and APIs for face tracking, virtual backgrounds, and augmented reality (AR) features, enabling developers to integrate advanced AR capabilities into video conferencing, eCommerce, and content creation applications. Solves challenges like low online conversion rates and limited user engagement by offering tools for virtual try-ons, AI-powered video editing, and interactive AR experiences.
Funding
$12M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Developers often face challenges in integrating advanced augmented reality (AR) features like face tracking, virtual backgrounds, and virtual try-on capabilities into their applications. These features require complex algorithms and optimized performance, which can be time-consuming and resource-intensive to develop in-house.
Solution
Banuba provides a suite of Software Development Kits (SDKs) and Application Programming Interfaces (APIs) that enable developers to easily incorporate AR functionalities into various applications. Their offerings include Face AR SDK for real-time face tracking and beautification, Video Editor SDK for adding AR effects to video content, and TINT Virtual Try-On for eCommerce applications. These tools allow businesses to enhance user engagement, increase conversion rates, and reduce product returns by offering interactive and immersive AR experiences.
Target Audience
The primary target audience includes developers and businesses in video conferencing, eCommerce, social media, and entertainment industries seeking to integrate AR features into their applications to improve user engagement and drive sales.
Features
- Face AR SDK: Provides face tracking, hand tracking, gesture recognition, virtual backgrounds, and AR masks/filters for video conferencing and social media apps.
- Video Editor SDK: Offers a feature-rich video editing suite optimized for short-form video content, including trimming, merging, picture-in-picture, and AR video effects, compatible with React Native and Flutter.
- TINT Virtual Try-On: Enables realistic virtual try-on experiences for beauty, eyewear, jewelry, and other industries, featuring AI seasonal color analysis and personalized recommendations.
- Face Tracking: Accurate and robust face tracking technology for a variety of applications.
- Background Subtraction: Technology to enable virtual background replacement.
- Support for multiple platforms: iOS, Android, Web, Unity, React Native and Flutter.