This e-commerce marketplace offers made-to-measure women's fashion by employing precise body measurement technology to create bespoke garments tailored to individual fit. The platform addresses the limited availability of personalized clothing options in retail, providing women with enhanced comfort and style through custom-tailored solutions.
Funding
$80K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion brands and uniform buyers face challenges in offering inclusive sizing and personalized fit due to the complexities and costs associated with expanding size offerings, including plus size, tall, and petite. Traditional manufacturing processes often lead to overproduction and waste due to inaccurate demand forecasting and the need to maintain extensive inventory across various sizes.
Solution
Custom Fashion Lab by Balodana provides on-demand manufacturing and custom sizing solutions, enabling fashion brands and garment buyers to offer personalized apparel without the risks of traditional inventory management. The platform integrates with e-commerce sites, allowing customers to obtain precise body measurements through a 3D scanning app or manual input. Balodana then uses this data to create dynamic sewing patterns and manufacture garments on-demand with low minimum order quantities, reducing waste and returns. The service supports a wide range of styles, from daily wear to evening wear, and offers options for storing fabrics and finishes for faster production.
Target Audience
The primary target audience includes fashion brands, uniform buyers, and fashion tech startups seeking on-demand manufacturing and custom sizing solutions to offer personalized apparel and reduce waste.
Features
- 3D scanning app for customers to capture body measurements
- Dynamic sewing pattern generation based on individual measurements
- On-demand manufacturing with no minimum order quantities (MOQs)
- Integration with e-commerce platforms via API
- Support for a wide range of styles, including plus size, tall, and petite
- Option to store fabrics and finishes for faster production
- Ethical production through partnerships with global microfactories