Balancy provides a unified workspace for game LiveOps and monetization management. The platform features a content management system and monetization engine to streamline updates and personalize in-game offers. This allows product teams to rapidly test and deploy LiveOps strategies to maximize player LTV without developer intervention.
Funding
$700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Game developers face challenges in managing live game operations, including content updates, A/B testing, and personalized offers, often requiring extensive development resources and hindering agility. This can lead to slower iteration cycles, reduced player engagement, and suboptimal monetization strategies.
Solution
Balancy offers a LiveOps and monetization workspace that empowers game developers to manage game content, launch targeted offers, and conduct A/B tests in real-time without burdening development teams. The platform enables game designers and monetization managers to personalize player experiences and streamline operations through a user-friendly interface and visual scripting tools. By providing a centralized control center, Balancy facilitates rapid experimentation and data-driven decision-making, ultimately boosting player lifetime value (LTV).
Target Audience
Balancy targets game developers, game designers, and monetization managers looking to optimize live game operations, increase player engagement, and improve monetization strategies.
Features
- Content Management System: Manage game content and roll out updates without app releases.
- Monetization Engine: Build and adjust a flexible monetization system with personalized shop offers and ads.
- LiveOps Suite: Introduce time-limited and seasonal activities to keep players engaged.
- Visual Scripting: Craft and A/B test new monetization and engagement scenarios without code.
- SDK or Self-Hosting: Integrate via SDK or opt for self-hosting to align with enterprise standards.
- Secure Cloud Storage: Safeguard player progress in secure cloud storage.
- Integrations: Connect with BI and MMP for unified data exchange.
- Code Generation: Automate code generation to accelerate engineering efforts.
- IAP Validation: Protect games from fraud with robust back-end payment validation.
- CDN Storage: Utilize CDN for content delivery.