Badger Maps provides a mobile routing and mapping platform for field sales teams, automating daily route planning, territory alignment, and lead routing while syncing mileage and activity data directly to CRMs like Salesforce and HubSpot.
Funding
$337.5K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Field sales representatives often spend excessive time planning routes, aligning territories, and manually entering activity data into separate systems, which reduces the number of customer meetings they can conduct each day.
Solution
Badger Maps offers a mobile routing and mapping platform that automates daily route planning, territory alignment, and lead routing for field sales teams. The app integrates directly with major CRMs such as Salesforce and HubSpot, allowing leads, mileage, and activity data to sync in real time from the field. Turn‑by‑turn navigation is provided through preferred navigation apps, while built‑in voice‑to‑CRM capture reduces manual data entry. The platform also aggregates field activity into reporting and analytics dashboards, helping managers monitor performance and identify opportunities to increase meeting capacity.
Target Audience
Primary customers are field sales representatives and sales managers who need efficient route planning, territory management, and seamless CRM integration to maximize customer visits.
Features
- Automated daily route optimization for up to 120 stops with the fastest sales routes
- Interactive territory mapping and alignment tools to balance coverage and workload
- Lead routing and generation directly on a map-based interface
- Real‑time mileage tracking and turn‑by‑turn directions via Apple CarPlay, Google Maps, or Waze
- Voice‑to‑CRM capture that syncs leads, activity, and mileage to Salesforce, HubSpot, and other CRMs
- Integrated reporting and analytics that turn field data into actionable performance insights