This company develops and manufactures tobacco-free nicotine products as alternatives to traditional cigarettes. Their products aim to provide a satisfying experience for smokers while reducing exposure to harmful chemicals associated with tobacco combustion.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional cigarettes expose users to harmful chemicals through tobacco combustion, creating a need for less harmful alternatives that still provide a satisfying nicotine experience. Many smokers find it difficult to quit due to nicotine addiction and the lack of suitable replacement options.
Solution
Badael develops and manufactures tobacco-free nicotine products designed as alternatives to traditional cigarettes, aiming to reduce exposure to harmful chemicals associated with tobacco combustion. Their flagship product, DZRT, offers a new approach to quitting smoking by providing a satisfying nicotine experience without tobacco. Badael is committed to improving public health by offering innovative and sustainable solutions that help smokers transition to less harmful alternatives. The company focuses on creating a smoke-free future by aligning with the Kingdom's Vision 2030 and supporting initiatives to reduce smoking rates. Badael's products are available online and at authorized retail locations.
Target Audience
The primary target audience is adult smokers seeking to reduce harm or quit smoking by switching to alternative nicotine products.
Features
- Tobacco-free nicotine pouches
- Various flavors inspired by different Saudi regions
- Manufacturing facility with powder mixing, testing, and quality assurance labs
- Online and retail availability
- Endorsed by a campaign promoting a smoke-free environment