Backstroke provides an AI email marketing platform specifically designed for ecommerce brands to generate high-converting email campaigns quickly. The platform leverages proprietary data models and insights from numerous brands to optimize messaging, creative, and scheduling for improved performance. This allows marketing teams to scale personalization efforts and significantly boost email conversion rates with minimal manual effort.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HAFounders
Product
Problem
E-commerce marketers struggle to efficiently create and deploy high-performing email, SMS, and push notification campaigns that resonate with their target audience. Manually crafting subject lines, preview text, and message content is time-consuming and often lacks data-driven insights to maximize engagement and revenue.
Solution
Backstroke is a generative AI platform designed to streamline the creation and deployment of on-brand marketing messages directly to Klaviyo. By leveraging performance data from over 10,000 B2C brands, Backstroke empowers marketers to build data-science infused segments and auto-magically generate email layouts, copy, and dynamically place images. The platform provides access to data science techniques, enabling users to ensure the right people see the best message at the perfect time, driving increased email revenue.
Target Audience
Backstroke primarily targets future-focused e-commerce teams that want to use GenAI to build, segment, and deploy campaigns directly to Klaviyo.
Features
- AI-powered generation of email subject lines, preview text, mobile push notifications, and SMS messages
- Direct integration with Klaviyo for seamless campaign deployment
- Access to messaging and predicted performance data from over 10,000 B2C brands
- Data-science infused segmentation capabilities
- Dynamic email layout and copy generation
- Performance data insights to optimize messaging and timing