This company offers a marketing automation platform tailored for real estate brokerages and agents. The platform provides tools for social media content creation, listing marketing, and lead generation, helping users streamline marketing efforts and improve business outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate brokerages and agents often struggle with fragmented marketing efforts, inefficient client relationship management, and cumbersome back-office processes, leading to lost leads, reduced agent productivity, and increased operational costs. Managing social media, websites, CRM, and financial reporting separately requires significant time and resources, hindering growth and profitability.
Solution
Back At You provides an all-in-one platform designed to streamline real estate operations by integrating social media marketing, client relationship management, and back-office functionalities. The platform offers automated social media content creation and distribution, modern mobile-first websites with integrated CRM, and a comprehensive back-office solution for transaction management, commission tracking, and financial reporting. By consolidating these essential tools into a single system, Back At You enables brokerages and agents to enhance marketing effectiveness, improve client engagement, and optimize administrative processes, ultimately driving efficiency and profitability.
Target Audience
The primary target audience includes real estate brokerages, teams, and individual agents seeking to streamline their marketing, client management, and back-office operations to improve efficiency and profitability.
Features
- SocialBAY: Automated social media content creation and scheduling across multiple platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube) with customizable, branded marketing materials and listing videos.
- SocialBAY: Design Studio feature to customize and share professionally designed marketing pieces featuring listings and branding.
- SocialBAY: Hyper-targeted digital advertising capabilities for listings and recruiting campaigns.
- ClientBAY: Modern, mobile-first websites with MLS/IDX integrations and digital open house sign-in sheets.
- ClientBAY: Integrated CRM with contact management, to-do lists, calendar reminders, and automated action plans for lead nurturing.
- ClientBAY: Email marketing tools for newsletters and client check-ins with analytics to track opens and clicks.
- FinancialBAY: Transaction management, commission tracking, and agent billing with customizable commission structures.
- FinancialBAY: Over 100 interactive reports for cash flow analysis, GCI, and agent production.
- FinancialBAY: Integration with QuickBooks for seamless accounting and generation of 1099s and T4s.
- Integrations with third-party tools such as Zillow, Trulia, Dotloop, Sky Slope, and RE/MAX Personify.