B2Metric provides an AI-powered customer journey predictive analytics platform that enables marketing and growth teams to gain real-time insights into user behavior across multiple channels. By identifying user patterns and predicting churn, the platform helps businesses optimize their marketing strategies and enhance customer lifetime value.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SVFounders
Product
Problem
Marketing and growth teams often struggle to gain a unified, real-time view of user behavior across multiple channels, leading to missed opportunities and inefficient marketing spend. Traditional static dashboards fail to provide actionable insights into the customer journey, making it difficult to understand user patterns and predict churn.
Solution
B2Metric offers an AI-powered customer journey analytics platform that provides real-time insights into user behavior across various channels. The platform uses AI/ML to identify user patterns, predict churn, and enable data-driven decision-making. By integrating marketing and product analytics, B2Metric allows businesses to optimize campaigns in real-time, prevent customer churn with targeted offers, and enhance customer lifetime value. The platform consolidates data from social media, emails, CRM systems, and eCommerce platforms into a single dashboard, providing a comprehensive view of the customer journey.
Target Audience
B2Metric targets marketing and growth teams in various industries, including banking, insurance, and telecommunications, who need to understand and optimize customer behavior across multiple channels.
Features
- AI/ML-based customer journey analytics to uncover hidden trends and predict user behavior
- Cohort analysis to gain actionable insights into user behavior for specific user groups
- Predictive AI models to identify at-risk customers and prevent churn with targeted offers
- Next Best Offer (NBO) feature to deliver personalized offers and boost customer engagement
- Integration with data warehouses, CRM platforms, and digital data platforms via native connectors
- Real-time campaign optimization based on user behavior and marketing analytics
- Automated marketing actions based on AI-driven insights
- Anomaly detection to identify unusual patterns and potential issues in the customer journey