The startup provides data analytics services that utilize data science techniques to deliver competitive insights for brands and retailers. By mapping online availability across global e-commerce marketplaces, the company helps clients increase sell-out revenues and enhance customer experience while improving profit margins.
Funding
$780K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands selling on Amazon often lack comprehensive data and actionable insights beyond what Amazon Vendor Central provides, hindering their ability to optimize sales performance, control brand presence, and maximize profitability. This limited visibility makes it difficult to identify and address issues such as unauthorized sellers, lost Buy Box opportunities, and fragmented market presence.
Solution
Ayolab provides brands with an Amazon marketplace analytics platform that delivers actionable intelligence to optimize sales, improve customer experience, and increase profit margins. By leveraging natural language processing, big data analysis, and proprietary algorithms, Ayolab identifies revenue leakage, detects gray market activity, and pinpoints the root causes of Buy Box losses. The platform offers data-driven recommendations and a brand success playbook, enabling brands to regain control of their brand performance, eliminate unauthorized sellers, and convert lost opportunities into healthy growth.
Target Audience
The primary target audience includes global brands in beauty, luxury, fashion, housewares, and other consumer product categories selling on Amazon.
Features
- Amazon Audit: Identifies hidden sales opportunities and delivers key takeaways in 20 minutes.
- Gray Market Detection: Identifies unauthorized 3P sellers and provides data-driven corrective actions to eliminate them.
- Buy Box Optimization: Analyzes the reasons for losing the Amazon Buy Box and recommends actions to win it back.
- Revenue Leakage Identification: Spots revenue leakage on the marketplace and identifies ways to regain it.
- Brand Performance Playbook: Provides step-by-step guides and actionable intel to give brands a competitive edge.