Ayannah provides cloud‑based SaaS platforms that enable retailers and fintech partners to offer digital finance services—such as mobile top‑ups, game credits, and domestic and international remittances—directly to emerging‑market consumers. Its Sendah suite also delivers consumer‑facing remittance, lending, insurance, and investment products through secure, API‑driven solutions, creating a unified digital financial ecosystem for the unbanked and migrant middle class.
Funding
Funding not disclosed
Founders
Product
Problem
People in emerging markets, especially migrants and the unbanked, often lack convenient, secure, and affordable digital tools for everyday financial activities such as mobile top‑ups, game credits, domestic and international remittances, and access to credit or investment products.
Solution
Ayannah delivers a suite of cloud‑based Software‑as‑a‑Service platforms that bring digital finance and commerce to the mobile and social web. Sendah Direct enables brick‑and‑mortar retailers to offer mobile airtime, game credit purchases, and domestic remittance services directly at the point of sale. Sendah Remit provides a bank‑grade, interoperable remittance engine for both international and domestic money transfers across multiple networks. The consumer‑facing Sendah service lets migrants send gift remittances quickly, while the Asira suite offers end‑to‑end lending, insurance, and investment applications for both B2B2C and B2C markets. Together, these platforms create a unified, secure, and scalable digital financial ecosystem for emerging middle‑class users.
Target Audience
Primary customers include brick‑and‑mortar retailers seeking to add digital payment services, fintech partners and micro‑finance institutions expanding their product suite, and migrant or unbanked consumers in emerging markets who need affordable remittance and financial services.
Features
- SaaS platform for retailers to sell mobile top‑ups, game credits, and process domestic remittances in real time
- Bank‑grade remittance engine supporting interoperable international and domestic transfers across multiple payment networks
- Consumer B2C remittance service tailored to migrant communities with low fees and instant delivery
- Integrated digital lending, insurance, and investment modules enabling customers to apply for, receive, and repay financial products via mobile apps
- API‑driven architecture allowing partners to embed payment and financial services into existing storefronts and applications
- Scalable cloud infrastructure with compliance and security controls meeting banking standards
- Analytics dashboard providing transaction insights, fraud monitoring, and performance reporting for partners